Special Olympics New York: Your Brand Here

Blue Chalk was tapped by Edelman, the PR, and marketing agency, to create a short film for their client, Special Olympics New York, to launch a bold new campaign to raise corporate sponsorship. The "Your Brand Here" campaign calls out brands that are quick to sponsor elite athletes, but fail to support accomplished Special Olympics New York champions. At first glance, the film looks and feels like a high-end sports ad. It’s intense, motivational, and gritty. But one iconic thing is missing throughout — brand sponsorships.

Producer

We Break Cycles

For the fourth year in a row, Blue Chalk collaborated with Open School to create a video for its annual fundraiser, “Got Game.”

This year, we focused on Drew Holguin, a former Open School student who is now program manager of its after-school program “Step Up,” which services three schools in the Portland Public School system.

In this film, we find out how Open School changed Drew’s life and continues to be a safe place for marginalized students in the Portland, Oregon, area.

Director / Producer

Staying Engaged with ElliQ

Blue Chalk Media teamed up with Central Office to produce a series of short demos for Intuition Robotics’ AI robot, ElliQ, which is designed to help older adults stay happy, engaged and connected.

"Walter" is one of three films that highlight ElliQ’s ability to keep people sharp with fun trivia curated specifically to the user's interest. Watch as Walter hits his trivia out of the park.

Assistant Director / Producer

Toshiba Brand Video - We are Toshiba

A documentary style brand video introduces employees living the values of Toshiba in their everyday work. It features employees in different countries sharing stories that reflect the “Essence of Toshiba.”

Director / Producer

Trusted to Protect: Russell Logan

The Warrior Games was established as a way to enhance the recovery of wounded, ill, and injured service members and introduce them to the world of adaptive sports.

This video follows Russell Logan as he prepares for the Warrior Games. Russell lost his leg while serving in the United States Air Force, but that didn’t stop him from becoming the protector and competitor he is today.

Producer

PSU: Let Knowledge Serve

Portland State University Foundation commissioned Blue Chalk Media to create an anthem film to represent the largest fundraising campaign in the school’s history, “Let Knowledge Serve: The Campaign for PSU.”

The film features eight students performing a script that tells the story of the school—from its establishment as the Vanport Extension Center in 1946, to its current standing as one of the largest universities in Oregon.

Accompanied by a mix of archival stills and cinematic visuals from the urban campus, the story of Portland State University is brought to life through the voices of its own students.

Blue Chalk produced two versions of “Let Knowledge Serve.” The first was a triptych version created for a three-screen presentation at the Simon Benson Awards Dinner that played in front of an audience of over 1200 people. The second is a single-screen version designed for the campaign's website.

Assistant Director / Producer

The Red Door Project: Evolve

The August Wilson Red Door Project is not just any theater production company. Their mission is nothing less than to “change racial ecology through the arts.” Blue Chalk worked with the Red Door team to create a video that showcases their unique participatory process as they work to stage a series of monologues called “Evolve,” which tackles the fraught relationships between communities of color and law enforcement.

In the face of seemingly insurmountable conflict, the show takes monologues drawn from law enforcement perspectives as well as from communities of color and puts that conflict on stage. The result “challenges our biases and takes this charged, complex conversation to a level that generates compassion and empathy.” The video captures the hard work and deep consideration that actors, directors, and even audience members suffuse throughout the show.

This video is being used by The Red Door Project to demonstrate to collaborators and funders why their process works and deserves to be replicated in cities nationwide.

Producer

Home is Here: Marissa

Marissa has lived in the US since she was nine years old. She's a teacher, advocate, daughter and #DACA recipient. Marissa will be at the Supreme Court as #scotus hears oral arguments on the DACA cases. Support Marissa and her family, watch their story. #HomeIsHere

Editor

The Best Men Can Be: Ethan Thrower

Blue Chalk worked with Wieden + Kennedy and its client Gillette to produce a series of short films for Gillette's #TheBestMenCanBe campaign.

Through these films and photos, real men tell their stories and reflect on their experiences with masculinity.

The series is currently being rolled out on Gillette's Instagram and Facebook pages.

Producer / Casting

Special Olympics New York: Your Brand Here
We Break Cycles
Staying Engaged with ElliQ
Toshiba Brand Video - We are Toshiba
Trusted to Protect: Russell Logan
PSU: Let Knowledge Serve
The Red Door Project: Evolve
Home is Here: Marissa
The Best Men Can Be: Ethan Thrower
Special Olympics New York: Your Brand Here

Blue Chalk was tapped by Edelman, the PR, and marketing agency, to create a short film for their client, Special Olympics New York, to launch a bold new campaign to raise corporate sponsorship. The "Your Brand Here" campaign calls out brands that are quick to sponsor elite athletes, but fail to support accomplished Special Olympics New York champions. At first glance, the film looks and feels like a high-end sports ad. It’s intense, motivational, and gritty. But one iconic thing is missing throughout — brand sponsorships.

Producer

We Break Cycles

For the fourth year in a row, Blue Chalk collaborated with Open School to create a video for its annual fundraiser, “Got Game.”

This year, we focused on Drew Holguin, a former Open School student who is now program manager of its after-school program “Step Up,” which services three schools in the Portland Public School system.

In this film, we find out how Open School changed Drew’s life and continues to be a safe place for marginalized students in the Portland, Oregon, area.

Director / Producer

Staying Engaged with ElliQ

Blue Chalk Media teamed up with Central Office to produce a series of short demos for Intuition Robotics’ AI robot, ElliQ, which is designed to help older adults stay happy, engaged and connected.

"Walter" is one of three films that highlight ElliQ’s ability to keep people sharp with fun trivia curated specifically to the user's interest. Watch as Walter hits his trivia out of the park.

Assistant Director / Producer

Toshiba Brand Video - We are Toshiba

A documentary style brand video introduces employees living the values of Toshiba in their everyday work. It features employees in different countries sharing stories that reflect the “Essence of Toshiba.”

Director / Producer

Trusted to Protect: Russell Logan

The Warrior Games was established as a way to enhance the recovery of wounded, ill, and injured service members and introduce them to the world of adaptive sports.

This video follows Russell Logan as he prepares for the Warrior Games. Russell lost his leg while serving in the United States Air Force, but that didn’t stop him from becoming the protector and competitor he is today.

Producer

PSU: Let Knowledge Serve

Portland State University Foundation commissioned Blue Chalk Media to create an anthem film to represent the largest fundraising campaign in the school’s history, “Let Knowledge Serve: The Campaign for PSU.”

The film features eight students performing a script that tells the story of the school—from its establishment as the Vanport Extension Center in 1946, to its current standing as one of the largest universities in Oregon.

Accompanied by a mix of archival stills and cinematic visuals from the urban campus, the story of Portland State University is brought to life through the voices of its own students.

Blue Chalk produced two versions of “Let Knowledge Serve.” The first was a triptych version created for a three-screen presentation at the Simon Benson Awards Dinner that played in front of an audience of over 1200 people. The second is a single-screen version designed for the campaign's website.

Assistant Director / Producer

The Red Door Project: Evolve

The August Wilson Red Door Project is not just any theater production company. Their mission is nothing less than to “change racial ecology through the arts.” Blue Chalk worked with the Red Door team to create a video that showcases their unique participatory process as they work to stage a series of monologues called “Evolve,” which tackles the fraught relationships between communities of color and law enforcement.

In the face of seemingly insurmountable conflict, the show takes monologues drawn from law enforcement perspectives as well as from communities of color and puts that conflict on stage. The result “challenges our biases and takes this charged, complex conversation to a level that generates compassion and empathy.” The video captures the hard work and deep consideration that actors, directors, and even audience members suffuse throughout the show.

This video is being used by The Red Door Project to demonstrate to collaborators and funders why their process works and deserves to be replicated in cities nationwide.

Producer

Home is Here: Marissa

Marissa has lived in the US since she was nine years old. She's a teacher, advocate, daughter and #DACA recipient. Marissa will be at the Supreme Court as #scotus hears oral arguments on the DACA cases. Support Marissa and her family, watch their story. #HomeIsHere

Editor

The Best Men Can Be: Ethan Thrower

Blue Chalk worked with Wieden + Kennedy and its client Gillette to produce a series of short films for Gillette's #TheBestMenCanBe campaign.

Through these films and photos, real men tell their stories and reflect on their experiences with masculinity.

The series is currently being rolled out on Gillette's Instagram and Facebook pages.

Producer / Casting

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